A "eagle-beak design" nail clipper has sold 91,700 orders in the TikTok US market within two months, generating sales of over 570,000 US dollars. Its arc-shaped blade precisely addresses the pain points of ingrown nail trimming. Paired with an anti-slip handle and a matching file, the unit price is $5.99, offering outstanding cost performance. During the same period, Shenzhen Skyworth's electric nail clippers sold 15,400 units at a high price of $13.99. With their automatic trimming, nail clipper storage and night lighting functions, they are particularly attractive to children and the elderly.
Behind the hot sales is a precise marketing strategy: 73% of the sales of the eagle-beak nail clippers come from the traffic of the product card, with the keyword focusing on "nail trimming". The electric model sparked a topic through a video of an ordinary father accidentally hurting his child, and then collaborated with influencers to conduct actual tests to drive conversions. The annual demand for nail clippers in the United States exceeds 30 million pieces. Manufacturers are developing a combination set of "basic style + dead skin clippers + storage bag", which can increase the average transaction value to $19.9. However, one should be vigilant about the risks of design patents and avoid imitating the designs of brands like Seki
